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An old silent pond ...

A frog jumps into the pond,

splash! Silence again.

— Matsuo Basho, translated by Harry Behn

 

Hey, Sebastian here. I’m a Brand Writer at Focus Lab. Natalie has graciously allowed me a guest spot on Create First. Thanks, Natalie!

 

Natalie’s last newsletter encouraged us to pause and be present, which sparked a lot of conversation for us here at Focus Lab. We asked ourselves, “What are some ways we allow ourselves to pause?” In that spirit, I’d love to share one way I do this: I like to practice the art of haiku.

 

A writer talking about their love for haiku? I know, you’re rolling your eyes. But I’m here to tell you — haiku is for everyone, “writer” or not. In creating them, you’re given a quick, low-commitment opportunity to pause and engage your senses as you take in and make observations about the world around you. And they don’t even have to be big or important observations. The tiniest, most inconsequential ones will do.

 

Now, there are three things to know about how haiku are typically structured: 

  1. They focus on a specific image or action, usually something related to the natural world.
  2. They’re three lines long: seven syllables in the first line, five in the second, and seven in the third. 
  3. The last line provides some kind of “twist”: a humorous or insightful observation, or an unexpected turn.

But, most importantly, there’s one more thing to know about haiku: You don’t need to follow any rules at all. Go wild with your syllables and line counts. Write about whatever you want. The key point here is to write. Play. Create. Make an observation nobody else has before. Because nobody experiences the world quite like you do.

 

As the weather starts to turn more agreeable up here in Michigan, I’m challenging myself to write a haiku every time I take my dog around the block — letting my senses guide me as I try to consider the world a bit differently. How can I look at the grass in a new way? What are the birds saying when they sing? How could I describe a certain sensation, and what does it remind me of?

 

By the time I’ve returned to my desk, I’ll usually find that I’m feeling just a little lighter than I was before. And I hope the same is true for you.

Sebastian Fryer

Sebastian Fryer, Brand Writer

L I N K   R O U N D   U P

 

1. Printing Bread for Rose Boulangerie
Super Studio achieved beautiful textures by painting bread for a bakery’s branding. LinkedIn loved it, too. Check out the full case study on their site.

2. New Currency Symbol Just Dropped
Saudi Arabia has approved a symbol to represent their riyal currency unit, complete with a cinematic trailer. “The new Saudi riyal symbol embodies the Kingdom’s rich cultural heritage, carrying the name of the national currency ‘Riyal’ in a design derived from Arabic calligraphy.” The dollar sign feels so ubiquitous, it’s easy to forget the cultural significance of the symbol itself.

3. Fonts In Use
Fonts In Use is a treasure trove for design enthusiasts, showcasing real-world examples of typography in action. Whether you're a designer or just a font lover, it’s an endless source of inspiration.

4. Co-Branding With Apple and Major League Soccer
“As the 30th season of Major League Soccer kicked off last month, the league unveiled an interesting new design addition: Each of its 30 teams sported a custom Apple TV logo on the left sleeve of its uniform.”

C R E A T I V E   S P O T L I G H T

billrebholz

Work by Bill Rebholz

Bill Rebholz

 

A feature on It’s Nice That introduced us to Bill Rebholz’s world of bold letterforms and graphic signage. The Los Angeles-based artist draws inspiration from the vibrant and eclectic signage found throughout California's cityscapes. His artistic journey began with self-taught graffiti during his teenage years, leading to a fascination with traditional sign painting and a focus on stylized letterforms.

N O W   H I R I N G

Senior UX Designer at Tarro

San Francisco, CA

 

Product Designer at Comulate

San Francisco, CA

 

Manager of Product Design at Zello

Austin, TX

 

Senior Product Manager at Openly

Remote, U.S.

 

Product Marketing Manager at Beamery

Remote, U.S.

 

Content Marketing Manager at Customer.io

Remote, U.S.

 

Product Marketing Manager at Outreach

Atlanta, GA

 

Content Strategist at Victorious

Remote, U.S.

I N   C A S E   Y O U   M I S S E D   I T

Brand Assessment Quiz

A few of our best and brightest put their heads together to identify and diagnose the most common brand challenges we come across in our work. In two minutes and nine questions, we’ll help you determine your brand problem and, more importantly, give you resources to help fix it.

 

ClickFunnels Case Study

Check out how we were able to keep key elements from the ClickFunnels identity, but completely transform it to match their future plans.

 

Brand Refresh Trends with Ten Minutes On Brand

Focus Lab Brand Strategist Anna Beyerle Rosen breaks down: the latest trends in brand refreshes and her predictions for what the future holds; why companies are prioritizing clarity over cleverness; the rise of "debranding" and nostalgia; and how brands are taking more risks than ever before.

F O L L O W   U S

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